Tomorrow, we will be publishing the Commission’s Annual Report and Accounts 2015/16. It will mark the first use of our new logo and brand.
As some of you will know, the Commission has undergone considerable change in recent years. We are currently in the midst of a wide-ranging transformation programme to ensure that the Commission becomes the robust, efficient, effective, risk-based regulator that the public expect and deserve. This change is clear in a number of ways – we are using our powers more quickly and effectively to deal with abuse, we are being more proactive in identifying risk and we are transforming our digital services to improve the customer experience and automate lower risk work.
Our old logo and brand did not reflect the new approach of the Commission. We believe that our new logo is crisp and clear and represents us as a regulator much better. We also hope that it will increase recognition of the Commission amongst the public and charities.
How did you pick the new logo?
The Commission’s staff were involved throughout the process and were overwhelmingly positive about the decision to change. We held an internal competition for ideas, and received many submissions – some took quite a literal approach, others suggested that we might have some budding Hirsts or Emins in our midst! The shortlisted entries were then used to guide the look and feel of the new logo which was agreed and signed off by the senior team.
How much did it cost?
The new logo and brand identity was delivered by Design 102, an in-house team at the Ministry of Justice, at a cost of just over £5,000. This compares well to other Departments and businesses – and even charities themselves! There will be some additional costs in ordering new signage, letterheads and other materials such as pull-up banners but we have kept these as low as possible by using up our old material before we order new, and using an in-house project team.
What does this mean for you?
Starting from tomorrow you will notice the Commission’s new logo being used across our digital services and new publications. There will be a period of a couple of months where we use up old resources and rebrand existing documents but anything new we publish or issue will now be in this style.
With logos, it is notoriously difficult to please everyone, but we hope you think the new logo better reflects the Commission and our regulatory approach.